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June 2006: Forrester Reports anticipates massive podcasting growth

Forrester Research, the well established technology and market research company, has released the results of a study on podcasting and listeners' habits. Although the full study itself is available only to Forrester clients, some details have gone public, and they provide a great insight inot where the technology might be headed.

The headline projection is that the number of households using podcasts will grow from 700,000 to 12.3 million over the next four years in the US alone. Although time-shifted content retains the greatest percentage of use, the massive growth rate alone should account for a huge increase in users seeking stuff they haven't yet heard of, meaning that original content podcasting is likely to flourish.